Techniques of SEO

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There are two techniques of SEO.

Techniques of SEO

These are classified into two broad categories:

1. White Hat SEO: Techniques that search engines recommends as a part of good design.

WHITE HAT STRATEGIES

  • Relevant content
  • Well-labeled images
  • Relevant links and references
  • Complete sentences with good spelling and grammar
  • Standard-compliant HTML
  • Unique and relevant page titles

 2. Black Hat SEO: Techniques that search engines do not approve. The techniques used for optimizing the website are manipulative.

BLACK HAT STRATEGIES

  • Duplicate content
  • Invisible text and stuffed keyword
  • Cloking or re-directing the user to another site or page
  • Links from sites with non-relevant content
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